Twyne Platform

Track every click. Catch every fraud. Optimize every campaign.

Full-transparency tracking for CPC, CPA, and CPI campaigns — with fraud detection, cookieless tracking, postback management, and custom tracking domains. Know exactly which publishers deliver value, and which are draining your budget.

3
Campaign types: CPC, CPA, and CPI tracking
100%
Click attribution — including cookieless environments
0
Missed conversions with server-side postback tracking
Digital Marketers & Advertisers

Pinpoint what works and cut what does not

Publisher-Level Attribution

Every publisher gets a unique tracking redirect. You see exactly which sources drive clicks, which drive conversions, and which drive neither — at the individual publisher level, not blended averages.

Fraud Detection & Filtering

Twyne flags and filters invalid clicks based on configurable rules: bot traffic patterns, velocity thresholds, duplicate clicks, and IP-level filtering. Suspicious traffic is excluded before payouts are calculated.

Real-Time Optimization

See which campaigns, keywords, and creative variations drive conversions as it happens. React to underperforming traffic in hours, not end-of-month reports.

Affiliates & Publishers

Prove your value and protect your commissions

Transparent, Verifiable Reporting

Show partners exactly how much traffic you drive with real-time reports they can access directly. No more disputes over numbers that don't match.

Every Click Counted

Cookieless tracking and server-side attribution ensure every valid click reaches your account — even from browsers that block third-party cookies or Safari's ITP.

Postback Confirmation

Receive server-to-server postback notifications the moment a conversion is confirmed. Know which clicks converted — and which didn't — without waiting on manual reports from your advertiser.

Performance Networks

Manage multi-publisher tracking without the complexity

Custom Tracking Domains

Use your own branded domain for all tracking redirects instead of a generic Twyne URL. Improves click-through rates, brand perception, and email deliverability for link-based campaigns.

Secondary Campaign Routing

When a consumer clicks but doesn't convert on the primary offer, route them automatically to a secondary campaign. No impression wasted, no manual redirect setup required.

Postback Management at Scale

Configure unique postback URLs per publisher with custom parameter mapping. Twyne handles the server-to-server firing and logs every conversion event with full detail.

How It Works

Up and running in minutes

No engineering required. Configure everything through the Twyne UI and go live the same day.

01

Create a tracking campaign

Set up a CPC, CPA, or CPI campaign in Twyne. Configure your payout model, conversion event, and postback URL in the UI — no engineering required.

02

Assign unique links per publisher

Generate a unique tracking redirect for each publisher. They use their link; you see every click, conversion, and fraud flag attributed to the right source.

03

Track, detect, and optimize

Monitor live click and conversion data, review fraud flags, and use postback data to identify top-performing publishers and cut underperforming ones.

Why Twyne

Universal Advantages

Powerful capabilities that benefit every type of user on the platform.

Cookieless & Cross-Device Ready

Server-side tracking and cookieless attribution work in every browser — no dependence on third-party cookies or tracking pixels that get blocked.

Fraud Protection Built In

Configurable fraud rules filter bot traffic, velocity abuse, and duplicate clicks before they reach your payout calculations.

Custom Tracking Domains

Branded tracking domains improve CTR, deliverability, and brand trust compared to generic redirect URLs.

Full Postback Control

Configure server-to-server postbacks per publisher with custom parameter mapping. Every conversion fires reliably, with a full audit log.

FAQ

Common questions

What campaign types does Twyne's click tracking support?

CPC (cost-per-click), CPA (cost-per-action), and CPI (cost-per-impression). Each has its own payout model, conversion event configuration, and reporting metrics — managed from the same interface.

Does Twyne support cookieless click tracking?

Yes. Twyne uses server-side tracking and cookieless attribution methods so you don't depend on third-party cookies. This means full attribution in Safari (ITP), Firefox, and any browser with cookie restrictions — with no loss of data.

How does fraud detection work?

Twyne applies configurable fraud rules including bot traffic pattern detection, velocity thresholds (too many clicks from one IP in a short window), duplicate click filtering, and geographic anomaly detection. Flagged clicks are excluded from payout calculations and logged for review.

Can I use a custom tracking domain?

Yes. Twyne supports custom branded tracking domains so your redirect links use your own domain instead of a generic Twyne URL. This improves click-through rates on email campaigns and increases brand trust with publishers.

What postback types does Twyne support?

Twyne supports server-to-server (S2S) postbacks for conversion tracking. Configure unique postback URLs per publisher with custom parameter mapping. Every conversion event is fired reliably and logged with a full timestamp and attribution chain.

What is secondary campaign routing?

Secondary campaigns let you route a consumer to a different offer automatically when they click but don't convert on the primary campaign. Instead of losing the click, Twyne re-engages them with a relevant fallback offer — recovering otherwise wasted impressions.

Know exactly what your traffic is worth.

Book a demo and see how Twyne gives you full click attribution, fraud detection, and publisher-level transparency across every campaign.