One platform to manage, target, and monetize every lead.
Run CPL, CPC, CPA, CPI, and DOI campaigns alongside sophisticated ad serving — all from one place. Automatic lead prioritization, yield optimization, and GDPR/CCPA compliance built in from day one.
All campaign types, all in one place
Every Campaign Type Supported
CPL, CPC, CPA, CPI, and DOI — create, configure, and run all five campaign types from the same interface. Switch between payout models without rebuilding your setup from scratch.
Precision Targeting & Scheduling
Target by geography, device, day of week, and time of day. Set campaign budgets and volume caps that auto-pause delivery the instant a limit is hit — no manual babysitting.
Real-Time Performance Dashboards
See spend, lead volume, eCPM, EPC, and conversion rates in one view. Identify underperforming sources and adjust instantly — not after a week-long reporting lag.
Buy smarter — control quality, volume, and cost
Source-Level Controls
Set individual targeting rules, payout rates, and volume caps per publisher source. One campaign can behave completely differently across each of your supply partners.
IO Management Built In
Manage Insertion Orders directly in Twyne — track spend commitments, volume milestones, and campaign dates alongside your live campaigns without a separate spreadsheet or system.
Quality Filtering at Entry
Apply geographic, demographic, and duplicate filters before a lead is accepted into your pipeline. Stop paying for leads that won't convert before they hit your CRM.
Operate leads and ads from a single system of record
Leads + Ads in One Platform
Manage lead flows, ping trees, and ad serving campaigns from the same platform, with shared source data, unified reporting, and one buyer relationship database.
Yield Optimization Across Campaign Types
Twyne's optimizer manages impression and lead distribution simultaneously — maximizing eCPM for ad campaigns and revenue per lead for CPL flows from the same engine.
Compliance Built In
GDPR and CCPA controls are native to the platform: data field management, consent tracking, geographic filtering, and audit logs — no third-party tools or custom dev required.
How It Works
Up and running in minutes
No engineering required. Configure everything through the Twyne UI and go live the same day.
Set up your campaign
Choose your campaign type, configure payout rules, targeting criteria, and budget caps. Every setting is in the Twyne UI — no code required.
Connect your sources
Add publisher or traffic sources with individual overrides per source. Set different targeting, caps, and payout rates for each — without duplicating campaigns.
Analyze and scale
Track performance across all campaign types in a unified dashboard. Identify top sources, optimize targeting, and scale what works — while compliance runs in the background.
Why Twyne
Universal Advantages
Powerful capabilities that benefit every type of user on the platform.
All Five Campaign Types
CPL, CPC, CPA, CPI, and DOI — no need for separate platforms or duct-taped integrations as your business evolves.
Leads & Ads, Unified
Share source data, buyer relationships, and reporting across lead flows and ad campaigns — eliminating the data gaps between separate systems.
IO Management Included
Track Insertion Orders, spend commitments, and volume milestones directly in Twyne alongside live campaign data.
Compliance Without Add-Ons
GDPR/CCPA controls, data field management, and consent tracking are built into the platform — not bolted on as afterthoughts.
FAQ
Common questions
What campaign types does Twyne support?
CPL (cost-per-lead), CPC (cost-per-click), CPA (cost-per-action), CPI (cost-per-impression), and DOI (double opt-in). Each has its own payout logic, delivery rules, and reporting metrics — managed from the same interface without switching tools.
Can I run lead generation and ad serving from the same platform?
Yes. Twyne is purpose-built for operations that run both. Lead flows and ad campaigns share the same publisher source data, reporting infrastructure, and buyer/advertiser relationships — so your whole operation lives in one place.
How does Twyne handle GDPR and CCPA compliance?
Compliance controls are native to the platform: data field management, consent record tracking, geographic targeting filters, and audit logs. You don't need a third-party integration or custom dev to stay compliant — it's built into every campaign type.
What is IO management in Twyne?
Insertion Orders (IOs) let you formalize spend or volume commitments with publishers or buyers directly inside Twyne — tracking budgets, milestones, and campaign dates in the same system as your live campaigns. No more managing IOs in a spreadsheet.
Can I set different targeting rules per source?
Yes. Source-level overrides let you customize targeting criteria, payout rates, volume caps, and delivery settings per publisher — without creating separate campaigns. One campaign, infinite per-source configurations.
What does yield optimization do across campaign types?
Twyne's optimizer manages both impression share (for ad campaigns) and lead distribution (for CPL/CPA flows) simultaneously. It continuously reallocates traffic to the highest-performing sources and campaigns — maximizing eCPM for ads and revenue per lead for lead flows, from the same engine.