Get every lead to the right buyer — automatically.
Unlimited Lead Flows with status routing, delayed delivery, and parent/child configurations. Deliver via real-time API to any endpoint, send leads by email with merge fields, or export scheduled batch CSV files. Waterfall and round-robin routing built in — no custom dev required.
Deliver every lead, eliminate dead inventory
Real-Time API Delivery
Push leads to any buyer endpoint the instant they're captured. Twyne's API builder requires no code — map fields, set headers, and configure retry logic entirely in the UI.
Sell Leads to Multiple Buyers
Manage the sale of a lead amongst a pool of buyers with your preferred selling strategy; prioritize best performing buyers and fine tune the up and coming ones in real time.
Verify leads immediately
Use our built in verifications to increase your lead quality, or connect your own at no additional charge to provide measurable results for your buyers.
Receive leads exactly how and when you need them
Flexible Delivery Formats
Accept leads via REST API POST, email with fully customizable merge-field templates, or scheduled batch CSV exports.
Scheduled Batch Exports
Need leads at 8 AM daily? Configure a batch export that assembles and delivers a formatted file on your schedule — ideal for CRMs, dialers, and operations that process leads in bulk.
Real Time Delivery - With Real Time Reporting
Watch your metrics change live so you can confidently say what is working and what is not; Allowing you to be proactive in your marketing decisions.
Orchestrate complex delivery across your entire buyer network
Parent/Child Flow Configuration
Manage unlimited api calls for a single lead; Fire it off to your 3rd party validator, scrub for known litigators, deliver to your CRM and then send it to your call center in moments. Giving you the best chance to provide a valuable lead.
Waterfall & Round-Robin Built In
Waterfall tries buyers in priority order; round-robin distributes evenly. Combine both across tiers of the same flow to balance revenue maximization with volume commitments.
Delivery Monitoring & Retry
Track every send, inspect individual lead delivery status, and configure automatic retries for failed calls. Know exactly which leads delivered, which are pending, and which need attention.
How It Works
Up and running in minutes
No engineering required. Configure everything through the Twyne UI and go live the same day.
Create a Lead Flow
Define your delivery rules, routing order, and fallback logic in the Twyne UI. No engineering required — the flow builder is point-and-click.
Configure your endpoints
Connect a real-time API, set up an email template with merge fields, or schedule a batch CSV export. All three methods can run simultaneously on a single flow.
Monitor every delivery
Track the status per lead, inspect retry logs, and even repost leads as needed. Full delivery visibility from a single dashboard.
Why Twyne
Universal Advantages
Powerful capabilities that benefit every type of user on the platform.
Three Delivery Methods in One Platform
Real-time API, SMTP email with merge fields, and scheduled batch CSV — all available per flow, with no limits on which you combine.
Zero Unmonetized Traffic
Automated waterfall fallback ensures every lead reaches a buyer even if your first-choice endpoint is down or rejects the submission.
No Engineering Required
The API builder, field mapper, and retry configurator are all UI-based. Your ops team can build and modify flows without a developer.
Reporting API
Enable publisher and advertiser APIs so your partners can pull their own revenue and cost data in real time — giving buyers visibility into spend and publishers confidence in their earnings, without manual reports.
FAQ
Common questions
What delivery methods does Twyne support?
Real-time HTTP API (REST POST to any endpoint), SMTP email with merge-field templates, and scheduled batch CSV or text file exports. All three can run simultaneously on a single lead flow — you're not locked into one method per campaign.
What is a Lead Flow in Twyne?
A Lead Flow is a delivery pipeline you configure in Twyne — defining where a lead gets sent, in what order, with what field mapping, and under what conditions. You can create unlimited flows, each with its own routing logic, delivery method, and retry behavior.
Can Twyne retry failed deliveries automatically?
Yes. Twyne logs every delivery attempt and retries failed API calls based on your configuration. You can also use the Change Lead Status feature to manually reroute or re-deliver specific leads after the fact.
What is parent/child flow configuration?
Parent/child lets you build a master flow that branches into sub-flows based on lead attributes (geography, vertical, product type, etc.). A single top-level flow can route insurance leads to state-specific buyers or health leads to vertical specialists — without duplicating campaigns.
Does Twyne support waterfall and round-robin routing?
Yes, both are built in. Waterfall tries buyers in priority order; round-robin distributes leads evenly. You can combine strategies across different tiers of the same flow — for example, waterfall within a tier and round-robin between tiers.
How does Twyne handle buyer rejections?
When a buyer's endpoint rejects a lead (HTTP error, validation failure, or acceptance criteria mismatch), Twyne automatically routes the lead to the next configured buyer in the flow. Rejection reasons are logged so you can diagnose recurring issues with specific buyers.