Sell every lead at peak value. Instantly.
Ping leads to top-paying buyers in real time using waterfall, round-robin, or highest-bid strategies. Automated fallbacks eliminate unsold inventory. Track revenue per lead and ping success rates live — so you always know exactly what your traffic is worth.
Sell every lead — at the best price, every time
Maximize Revenue Per Lead
Ping each lead to multiple buyers simultaneously or in sequence. The highest offer or first acceptance wins — ensuring you never leave money on the table from a buyer who would have paid more.
Zero Unsold Inventory
If your top-tier buyer rejects a lead, Twyne instantly moves to the next tier. Fallback continues until the lead is sold — dead inventory is not an option.
Exclusive & Shared Lead Control
Configure leads as exclusive (sold once to the highest bidder) or shared (sold to multiple buyers). Charge a premium for exclusivity and set shared-sale limits to maintain quality perception.
Earn top dollar with zero manual work
Real-Time Buyer Competition
Buyers compete for your leads the moment they arrive. Highest-bid mode runs a silent auction — your leads always go to whoever values them most, not whoever you manually contacted last.
Fully Automated Distribution
Set your routing strategy once. Twyne handles every ping, every fallback, and every delivery automatically — so you can focus on generating more traffic instead of managing logistics.
Transparent Per-Lead Reporting
See which leads sold, at what price, to which buyer, and when — in real-time dashboards. No more guessing whether your payouts are accurate.
Scale multi-buyer operations without the complexity
Custom Buyer Tiers & Prioritization
Rank buyers by payout rates, conversion history, vertical expertise, or any combination. Twyne honors your hierarchy on every ping — no manual override needed.
Acceptance Criteria Per Buyer
Define what each buyer will and won't accept (geography, age range, product type, duplicate window). Leads that don't match a buyer's criteria skip them automatically — protecting relationships on both sides.
Live Performance Analytics
Track ping success rates, revenue per lead, buyer acceptance rates, and fallback frequency by source or campaign — with the granularity to act on what you find.
How It Works
Up and running in minutes
No engineering required. Configure everything through the Twyne UI and go live the same day.
Add your buyer network
Import your buyers, set their acceptance criteria, payout rates, and geographic or vertical constraints. Buyers are ready to receive pings immediately.
Choose your routing strategy
Select waterfall, round-robin, or highest-bid — or combine strategies across tiers. Configure exclusive vs. shared lead behavior per campaign.
Monitor revenue per lead in real time
Watch pings, acceptances, rejections, and revenue flow through the live dashboard. Adjust buyer tiers, payout floors, and routing rules without downtime.
Why Twyne
Universal Advantages
Powerful capabilities that benefit every type of user on the platform.
Three Selling Strategies Built In
Waterfall, round-robin, and highest-bid come standard. Mix strategies across buyer tiers within a single campaign.
Sub-Second Routing
Every ping resolves in under 500 milliseconds — fast enough for real-time form submissions without degrading consumer experience.
Automated Fallback Logic
Rejected leads cascade through your buyer hierarchy automatically. No manual re-routing, no unmonetized traffic.
Revenue Per Lead Visibility
Track exactly what each lead sold for, which buyer won, and how your routing strategy is performing — at the source level.
FAQ
Common questions
What is a ping tree in lead generation?
A ping tree is a real-time routing system that pings multiple lead buyers simultaneously or sequentially when a new lead arrives, then routes the lead to the buyer who bids highest or accepts first. It ensures every lead is sold at its maximum value without manual negotiation.
What selling strategies does Twyne's ping tree support?
Three: Waterfall (try each buyer tier in priority order), Round-Robin (distribute leads evenly across buyers), and Highest Bid (silent auction — the lead goes to whoever offers the most). You can combine strategies across different tiers of the same campaign.
What happens when a buyer rejects a lead?
The lead automatically moves to the next buyer tier in your routing strategy. Fallback continues through every configured tier until the lead is sold. If no buyer accepts, you control what happens to unsold leads — redirect, hold, or send to a catch-all buyer.
Can I sell the same lead to multiple buyers?
Yes. Twyne supports both exclusive (sold once) and shared (sold to multiple buyers) lead configurations. Set the maximum number of buyers per shared lead and configure individual payout rates per buyer.
Can I see exactly what each lead sold for?
Yes. Twyne's dashboard shows revenue per lead, ping success rates, buyer acceptance rates, and fallback frequency — broken down by source, campaign, or buyer. Every transaction is logged with full detail.
How do I control which buyers receive which leads?
Each buyer in Twyne has configurable acceptance criteria: geography, vertical, product type, age range, duplicate window, and any custom fields. Leads that don't match a buyer's criteria are automatically skipped — protecting both parties.